Catchy words and phrases are words or phrases that grab your attention, force you to take notice of them, and make you want to know more about them. Catchy words use powerful emotional triggers to force you to take the desired action.
In the context of SEO, it nudges you to click on a particular headline or article from among the many that are competing for your attention.
Getting your article or blog-post ranking on search engine results is just half the battle. Getting the reader to click is what really matters.
The headline or page title is the first thing that the reader notices and in the few seconds that you have before the reader shifts gaze to look at other headlines, lies the only window of opportunity for you to make an impression strong enough to get them to click.
So, how do you create a headline that is attention-grabbing? Simple, by using catchy words and catchy phrases that invoke powerful emotions.
You can create both positive or negative emotions, both will work provided they are powerful enough.
Let’s consider an example of this in action. Consider the below headline.
How Spending $162,301.42 on Clothes Made Me $692,500.
How’s this for a catchy headline? Makes you want to click, doesn’t it? Go ahead, do it. It is a beautiful and informative article.
Emotional Marketing Value (EMV) of a Headline.
Catchy words and phrases should be used in headlines to invoke an emotional response in the reader and make them click.
So how do you measure the emotional value of a headline? CMI (Content Marketing Institute) has created a tool to measure the ‘Emotional Marketing Value (EMV)’ of a headline.
Just paste your headline in the window and press the ‘Submit for Analysis’ button and it will display the EMV value of your headline.
Most professional copywriters’ headlines will typically have 30%-40% EMV words in their headlines.
While trying to be catchy and entice the reader to click, you must be careful to not promise too much. Don’t make outrageous statements that you cannot justify or which are simply ridiculous.
The headline is like a mirror to the content inside. It tells the reader what to expect and what the content is all about.
The content must deliver what the headline promises.
Different types of Catchy Words
Catchy words or phrases invoke an emotional response. They can be used to invoke curiosity, shock, fear, amazement, and happiness.
|TERRIBLE||WORRYING||SPINE CHILLING||LAST CHANCE||FRIGHTFUL|
DAVID OGILVY’S 20 MOST INFLUENTIAL WORDS
Where Should You Use Catchy Words?
Catchy words or ‘power words’ should be used in the headlines of articles, blog posts, social media posts, sign-up forms, in the main content, and testimonials. They should also be used in the subject line of emails,
Why Should Catchy Words be Used?
Catchy words should be used to invoke emotion to nudge the reader into clicking your article or blog-post. Great headlines with ‘power words’ have been shown to increase social shares, traffic, and conversion rates.
Writing super catchy headlines are but one of the many ways to write a block-buster blog-post.
To rank higher in search engine results, you will also need to optimize your blog posts for SEO.
Online Tools to Generate Catchy Headlines
There are many online tools that help in generating great eye-catching, attention-grabbing headlines.
Here we list a few of them.
Blogabout by Impactplus
Blog title Generator by SEOPresser
Blog Topic Generator by Hubspot
Title Maker by Portent
You could run your headline through Coschedule’s Headline Analyzer to further refine and fine-tune it to your satisfaction.
Headlines are important, so spend enough time and effort to getting them right. Start by writing your headline first before starting the rest of the content. Write down as many variations of the headline as you can and A/B test them before settling for the one that is right for you.
Remember what David Ogilvy, the father of advertising has said about headlines and catchy words.
“On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.”David Ogilvy
Some Examples & Comparisons
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Catchy words and phrases are extremely powerful tools that can increase your CTR, generate more traffic, and increase your social shares.
Blog posts or articles with catchy words, also called power words are more likely to be shared on social media, which can have a beneficial effect on SEO.
Now that you know how and where to use catchy words and phrases, you can use them to create really powerful and shareable blog posts.
You may also want to start your own blog. Go ahead and do it. It just takes about 5 minutes to get your own blog up and running
Did you like this post? Do share your thoughts in the comments.
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